Monaco, 28 November 2021 – For one day, the Principality of Monaco will become the capital of international cycling with challenges between professional athletes and champions of other sports, a large space dedicated to children creating a future generation of athletes and teaching them how to ride a bike safely. An event to raise funds for the Princess Charlene of Monaco Foundation.
Cycling champions, having participated in the Olympic Games and major international competitions, will be the protagonists of BeKING, the first edition of an event created by the Principality’s athletes to find a meeting point between cycling as a sport and cycling as a lifestyle. Matteo Trentin, who has always been active in the field of road safety and whose ambition is to have children love this sport, created this project, shared with his colleagues who enthusiastically embraced the idea of becoming witnesses to the sport they love. Peter Sagan – Ambassador of the Princess Charlene of Monaco Foundation – Sonny Colbrelli, Elia Viviani, Tadej Pogacar, Primoz Roglic, Philippe Gilbert, Tim Wellens, Michael Valgren, Matej Mohoric, and Lizzie Deignan are some of the big names who will be at the start of the Monte-Carlo circuit race on Sunday 28 November for a unique and exciting event.
BeKING, an event on the official UCI 2021 calendar, will feature a criterium that will see the greatest champions of the moment compete on a street circuit designed for the occasion. The race will be preceded by the official presentation of the athletes. A taste of the excitement of the race will be given by the Pro/Am Charity race in which, in the morning, 15 teams each composed of a professional cyclist, an ambassador of the Foundation, and two paying cyclists will compete. The criterium circuit will be closed to cars and everyone will be able to bring their bike and ride as a group throughout the day.
The objective is to create an event that can be repeated every year, identifying each time – under the aegis of H.S.H. Princess Charlene of Monaco and the foundation that bears her name – charitable projects to be supported and actively financed through the event combining the values of sport with solidarity.
The Criterium will be followed by a conference on the themes of soft mobility and road education. The race will also be an opportunity to remember Michele Scarponi, winner of the Giro d’Italia 2011, who died prematurely in 2017 following a training accident. Part of the proceeds from the first edition of BeKING will be donated to the Fondazione Michele Scarponi Onlus, committed to creating and financing projects aimed at educating people about correct road behavior and the respect for rules and others.
In addition to the races, the public will be able to visit the village where major brands in the sector will exhibit their latest innovations, participate in workshops and road safety education activities for children, which will be the future of a greener, safer, and healthier mobility.
The event will conclude with a charity cocktail and a charity auction in which all athletes will participate, and which will aim to raise funds for the Princess Charlene of Monaco Foundation.
For more information: https://www.bekingevents.com/home