SwimKam announced as key sponsor of the Water Bike Challenge South Africa • The Princess Charlene Of Monaco Foundation South Africa Skip to content

SwimKam announced as key sponsor of the Water Bike Challenge South Africa

SwimKam announced as key sponsor of prestigious event

SwimKam, the ground-breaking first comprehensive anti-drowning solution on the market, is proud to announce its support of the prestigious Princess Charlene of Monaco Foundation Water Bike event. Taking place at Sun City on Saturday, 16 September 2023, the event aims to raise funds to further the Foundation’s local initiatives to promote water safety education and drowning prevention.

Since its creation in December 2012, the Princess Charlene of Monaco Foundation has focused on projects aimed at raising awareness of drowning prevention and teaching lifesaving to children and adults in all types of aquatic environments. To offer activities adapted to each environment, the Foundation relies on a network of local associations and national rescue societies. As a result, this year’s primary recipient the proceeds of the event is Lifesaving South Africa (LSA).

“Drowning is a major public health concern. According to the World Health Organisation, death or disability from drowning is the third biggest natural killer in the world. Drowning caused 2.5 million deaths over the last decade and is one of the main causes of death among children in many countries. In South Africa, drowning is the second leading cause of accidental death, according to the South African Medical Journal, with approximately 600 children and 200 adults drowning every year,” says SwimKam CEO Colleen Glaeser.

“SwimKam was founded with the belief that these shocking numbers can – and should – be drastically reduced, and we are proud to be able to partner with the Princess Charlene of Monaco Foundation to help raise funds to protect children from avoidable injuries and to prevent drowning. We believe this is the first of many initiatives where SwimKam and the Foundation will be able to collaborate to raise public awareness of water hazards, and ultimately, to save lives.”

She adds that the two organisations share a passion for nurturing a culture of water safety, each promoting the triptych of prevention – identify, alert, and intervene – in order to prevent drowning incidents. “LSA, as the authoritative body for lifeguarding and the promotion of lifesaving sport in South Africa, is a natural fit, and we are extremely pleased to be able to help this vital body extend its reach.”

Glaeser adds that every possible precaution to stop deaths or disabilities by drowning must be taken, and having only one layer of protection is simply not enough. If it were, then there wouldn’t be drownings.

“With spring around the corner, children are going to be getting excited about playing in the water. Unfortunately, we have seen that the traditional measures of keeping them safe around swimming pools are not good enough. That’s why a multi-layered approach to early detection, warning and prevention must be taken.”

This, she explains, is why SwimKam exists: To provide a complete anti-drowning solution, offering peace of mind, control, and immediate response for pool owners in the event of an incident. Using the latest technology, SwimKam delivers multiple layers of protection and warning detections, providing pool owners with a 360-degree view of the situation from their mobile device, allowing them to immediately trigger notifications to other users and emergency services if necessary. It can also detect underwater visuals in any clarity.

“The benefits of initiatives such as the Princess Charlene of Monaco Foundation Water Bike event cannot be underestimated. With the number of preventable deaths due to drowning remaining needlessly high, events such as this one provide a way to raise awareness and funds, leading to the kind of change we need to ensure our children can be safer in and around the water,” Glaeser concludes.

About SwimKam™

SwimKam™ is a revolutionary, cost-effective, all-in-one anti-drowning solution. Designed and developed by highly-specialised engineers under the strictest quality and safety standards in the UK, SwimKam™ significantly reduces drownings and saves lives by enabling an integrated approach to water and swimming pool safety.

SwimKam’s 360-degree remote monitoring pool safety system features motion detection triggers that activate three cameras in the event of an unexpected pool entry incident, allowing pool owners to see what is happening via an app on their smartphone. An audible siren and beacon on the device are triggered, while the app delivers instant push notifications to linked smartphones so that the necessary actions can be taken.

This swimming pool water safety system is aimed at

  • Swimming pool owners
  • Hospitality venues with swimming pools
  • Pool supply and equipment retail chains
  • Home and baby stores

Aiming to become the leading global product on every swimming pool safety equipment checklist for any unattended pool or body of water, SwimKam has partnered with South Africa’s leading online retailers and pool product outlets, with plans to expand its footprint via selected distributors. Retailers and distributors looking to add to their pool safety portfolio with a product that offers end-user peace of mind with great margins can contact SwimKam here.

A UK-based company, SwimKam has a global footprint that spans America, Europe, United Kingdom, Australia, New Zealand, South African and extends into parts of Africa. For more information, visit www.swimkam.com

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Media contact:

SwimKam UK Ltd
Colleen Glaeser
+27 82 503 4437


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